I’m Sara Rodríguez. I help entrepreneurs, emerging projects and brands that need to reinvent themselves define their identity, their ideal client and their voice.
A brand doesn’t start with a logo,
but with understanding the person behind it.
“I have a clear idea in my head, but I don’t know how to get it across.”
“My business has evolved and my image no longer represents me.”
“I know what I do and who I want to reach, but I can’t seem to communicate it well.”
“I’ve grown personally and my business hasn’t moved in the same direction. I don’t know how to realign it without losing clients.”
All of this can be solved. It starts with understanding who you are, what you want and what you don’t, and from there we build the rest.
For new projects
We turn your idea into an identity that truly reflects you, with a concept, a coherent story and a well-defined plan to launch it.
Let’s talk about your projectFor businesses that are evolving
We review what your brand conveys today and update it without losing its essence, so it evolves with you.
Let’s talk about your business
I observe what isn’t always visible, what makes a project unique, and turn it into an identity that can be understood, seen and felt.
I was born in Gran Canaria and now live in Paris, after spending time in London and Madrid. I’ve worked in marketing and communication, real estate consulting and family business management. Very different settings, always with the same common thread: understanding, connecting and giving shape.
I’m also the co-founder of Casa Alsatia, a coliving space in Gran Canaria whose concept and interiors I defined, inspired by the people who live there. It’s a family project that I run with my parents and my brother.
I write, observe, create concepts and help turn ideas that are still up in the air into projects with identity, clarity and direction.
I love reading, writing, dancing and discovering other cultures through travel. I’ve always felt a special connection with Paris: I like who I am when I live here. That’s why, at 42, knowing there’s never a perfect time to move countries, I decided to take the leap.
Change has always been part of my life. I’ve faced the blank page many times, the vertigo of starting a business and that feeling of emptiness that can paralyse you. Over time I gave it another name: I now call it everything, because there are always endless ways to reinvent yourself. That’s why I love supporting others at that very starting point, where everything is possible.
My symbol comes from a conviction: in life, as in any project, we never move forward in a straight line. There are leaps forward, doubts and detours, and each of them shapes who we become. The starting point is yours; the destination is the one we build together.
A 30-minute call to learn a little more about you and your project, and see if I can help.
Together we prepare an action plan tailored to your situation, with a clearly defined timeline.
We shape your brand’s identity with a clear, precise method.
We define the strategy to position your new identity in the market.
I use audience measurement cookies (Google Analytics) to understand how the site is used. You can accept or refuse them. Learn more