I help hospitality businesses and growing companies redesign how they operate: the structure, the team, and the technology that holds it together.
"When existing tools don't fit the business, I design a custom management system around the operation itself."
Case study — Casa Alsatia, Gran Canaria →Profitability, processes, organizational structure. The rigorous, rational backbone of how a company actually runs.
People evolve as companies evolve. Change is not a side effect of transformation — it's part of designing it.
AI, automation and custom management tools — designed around how the business actually works, not the other way around.
I help hospitality businesses operate better — whether that means building one from scratch, from concept through opening day, or improving how an existing business runs day to day. I do the same for growing companies and SMEs that need stronger operations.
15+ years in operations, including work with major retail brands, before focusing on hospitality, property, and SME consulting. My clearest case study is Casa Alsatia, a 19-room coliving space in Gran Canaria that I co-founded, launched, and still operate today. I also work on operations and transformation at BRB Construcciones, a 50+ employee family business.
My approach starts with how a business actually runs today — not with a template. From there I redesign the processes, and where the tools available don't fit, I build the management system the business actually needs.
Understanding first. Systems second.
Map how the operation actually works today, identify the gaps, and define where the business — and its people — want to go.
Redesign processes, clarify roles, and — when needed — design the custom management system the business actually requires.
Align the team around the new way of working and apply the right technology to support it.
19-room coliving space in Gran Canaria that I co-founded, launched, and still operate today.
Operational transformation for a 50+ employee family construction business, where I lead operations.
Operational setup and management systems across a multi-property portfolio.
Concept-to-operations support for property projects entering hospitality.
Financial management tool for freelancers and self-employed professionals.
Short articles on the things I encounter in my work — operational challenges, system design, hospitality management and building businesses that scale.
Most hospitality operators don't need more tools. They need two weeks focused on understanding how the business actually runs.
The problem isn't complexity itself — it's when these processes become disconnected.
At some point, the question is no longer about better software.
A coliving isn't a small hotel. So why manage it like one?
There is something that comes before technology: understanding the business.
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Whether you're launching a hospitality project, improving an existing operation, or trying to understand what's holding your business back — get in touch and let's start with a conversation.
I usually respond within 24–48 hours.